“To get more women on the road, we have to get them to think of these things as accessories... Natural, everyday accessories, like handbags." -- Bonnie Tu, Giant CFO.
Liv/giant is a company-wide concept of products and retail space aimed primarily at women and at increasing the number of women who ride bicycles. According to Giant CFO, Bonnie Tu, who is also taking point on the Liv/giant campaign, the goal of the concept is to "woo women into cycling".
For more information (albeit in Chinese!) visit: http://livgiant.com
“To get more women on the road, we have to get them to think of these things as accessories... Natural, everyday accessories, like handbags." -- Bonnie Tu, Giant CFO.
Liv/giant is a company-wide concept of products and retail space aimed primarily at women and at increasing the number of women who ride bicycles. According to Giant CFO, Bonnie Tu, who is also taking point on the Liv/giant campaign, the goal of the concept is to "woo women into cycling".
For more information (albeit in Chinese!) visit: http://livgiant.com
